Meralto is a conceptual sustainable activewear brand presented through a fictional pitch deck. It shows how ethically sourced Merino wool can replace plastic-based synthetics in every day sportswear.
To bring the vision to life I combined AI-generated visuals - product flat lays and lifestyle "shoots" (Stable Diffusion, refined and edited in Photoshop to make them look more realistic, adjust colours and add logos) with original illustrations and icons I created in Affinity Designer.
Software used: Keynote, Affinity Designer, Stable Diffusion, Photoshop
