Client
Bakery Boy Music
Brief
Create a full visual identity for a drum and bass event, including a custom illustrated poster, logo, and promotional assets for both print and social media. The client requested for the final “D” to be a winking eye and to incorporate the V Classics logo for one of the event dates. The client also asked for the days of the week alongside the event dates
Role
Concept creation, logo design, illustration, layout
The name of the event inspired the idea of being seduced by a snake and in a state of trance induced by the music. The second concept idea was a female head with her eyes closed and her third eye open, fully immersed in the music.. This version was more "sketched" than the snake, and would have been much more refined if chosen.
For the logo I researched old school drum and bass posters and chose a font in line with the genre’s style.
The client decided to go with the snake concept. The winking eye was updated and refined, after which I presented three versions. Once the client provided the necessary information and required formats, I moved forward with the second version and developed it further.
A different layout design was needed for each date.
Social media and web formats
